Running Time: 55 minutes
Gabrielle Kelly, Nick Hart Williams
"Refreshing....profiles of leading industrialists
whose work is saving rather than sinking the planet."
- The Independent, London
"Recommended. A message of encouraging progress on
a global scale."
- Video Rating Guide for Libraries
"International in scope, upbeat in tone,
this informative production will be of interest to business and
- Booklist (ALA)
- Silver Apple, National Educational Film & Video Festival-Finalist, Birmingham Int'l Educational Festival
- Aired on BBC
Are businesses waking up to the environmental crisis?
Greenbucks looks at the first positive steps major corporations on five
continents are taking to change their ways. Chief executives from some
of the world's largest companies, such as Volkswagen and ABB, discuss
their changing attitudes and attempts to contribute to environmental solutions
- from developing new, cleaner technologies and recyclable cars, to producing
"green cotton" and investing in alternative energy.
World Bank economist
Herman Daly, futurist Alvin Toffler and others suggest the
emerging synergy between corporations
and environmentalists comes from a growing realization of
the earth's limits, tougher regulations, and incentives to create
new business opportunities.