Item#: FRE-1004
License:  Format: 

Running Time: 70 minutes
Gr. 9 - Adult
Closed Captioned Version Available - Please Inquire
A film by Ana Sofia Joanes
DVD with Scene Selection and Study Guide


"Highly recommended. ***1/2 Stars. While Food, Inc. (VL-11/09) aimed to raise viewers' consciousness about factory farms and the drawbacks of monoculture, Fresh focuses on how to make the alternatives work. Well-paced, balanced, and visually stunning, the documentary reports on studies that show how medium-size organic operations can be more productive than big industrial enterprises, where over 90 percent of plant and animal diversity is lost."
- Video Librarian

"FRESH is just that--an upbeat and wonderfully fresh look at our food system and how to make it work better for the health of humans and the planet. It’s a must see for everyone who eats."
-Marion Nestle, Paulette Goddard Professor,
Department of Nutrition, Food Studies, and Public Health, New York University

“We all know about the problems with the American food system, but what about the solutions? FRESH is a bracing, even exhilarating look at the whole range of efforts underway to renovate the way we grow food and feed ourselves.”
-Michael Pollan, Author, In Defense of Food

"Absolutely first-rate...The film is not a preach-fest; it’s an informative, inspirational, swiftly-edited and beautifully scored movie. What the doc does best is demonstrate… that nature's own ways of doing things - nature's food chain, nature's circle of life - is, ultimately, the best treatment of land and livestock."
-Moving Pictures Magazine

"FRESH, The Movie, in contrast to Food Inc. presents a vision of the possible by profiling heroes all over the country who are changing the way we eat. FRESH'S strength is that it shows…how organic, ecological farming methods can be viable."

"It is becoming increasingly clear that for all its past benefits, the industrial food system no longer serves the best interests of people or the planet. FRESH begins to suggest what at least part of our future food system might look like...."
-Frederick Kirschenmann, Distinguished Fellow, Leopold Center for Sustainable Agriculture

"FRESH is a rich and inspiring meal. FRESH offers not only a serious look at where we are and a useful primer on how we got there, but repeated heart-lifting demonstrations that there are ways to produce food that are safer, kinder and more natural."
-Joan Gussow, Author, and Professor Emeritus (Nutrition), Columbia University Teachers College

"The rare documentary with environmental or ecological themes that manages to cut through the political rhetoric and simply present bare, unvarnished facts. We never feel like we're watching a polemic -- merely truth, emergent from a director who has researched all of the angles and provides one illumination after another."
- All Movie Guide

"Highly recommended as a springboard for discussion and inspiration. Beautifully filmed... FRESH looks at the hazards of industrial farming vs. the benefits of small-scale sustainable farming, and how some farmers have moved away from large-scale food production."
- Educational Media Reviews Online




All prices include DVD and PPR

Public Libraries-Circulation Only: $49
K-12 Schools & Public Libraries w/PPR: $89
Colleges, Universities, & Gov't: $295
Colleges, Universities, & Gov't (with DSL): $595

To host a community screening of FRESH, visit www.freshthemovie.com
For public library circulation copies, please contact us at info@videoproject.com

Our current industrial method of food production is increasingly viewed as an unsustainable system, destructive to the environment and public health. But what is the alternative?

Fresh profiles the farmers, thinkers, and business people across the nation who are at the forefront of re-inventing food production in America. With a strong commitment to sustainability, they are changing how farms are run, how the land is cared for, and how food is distributed. Their success demonstrates that a new paradigm based on sustainable practices can be profitable and a model for our food system, if people choose to support it.

Fresh opens with a short summary of the problems and consequences of industrialized food production, then focuses primarily on the individuals who are creating new approaches to address environmental, health, and economic challenges throughout the food chain.

Joel Salatin is a world-famous sustainable farmer and entrepreneur who, by observing nature, devised a rotational grazing system for his animals that heals the land while making his operations many times more profitable than his conventional farming neighbors.

Will Allen, a former pro basketball player and recipient of a Macarthur “Genius Award”, is now one of the most influential leaders of the urban farming movement. He teaches people in the inner city the value of healthy food and how to grow their own.

David Ball saw his family-run supermarket and a once-thriving local farming community dying with the rise of Walmart and other big chains. So he reinvented his business, partnering with area farmers to sell locally-grown food at an affordable price. His plan has brought the local economy back to life.

Fresh also features a farmer in Iowa who illustrates the struggles family farmers face, a hog farmer in Missouri who stopped using antibiotics on his pigs, and commentary by noted food expert and author Michael Pollan.