
G 10-Adult
Gabrielle Kelly, Nick Hart Williams
"Refreshing....profiles of leading industrialists
whose work is saving rather than sinking the planet."
- The Independent, London
"Recommended. A message of encouraging progress on
a global scale."
- Video Rating Guide for Libraries
"International in scope, upbeat in tone,
this informative production will be of interest to business and
environmental groups."
- Booklist (ALA)
- Silver Apple, National Educational Film & Video Festival-Finalist, Birmingham Int'l Educational Festival
- Aired on BBC
Are businesses waking up to the environmental crisis?
Greenbucks looks at the first positive steps major corporations on five
continents are taking to change their ways. Chief executives from some
of the world's largest companies, such as Volkswagen and ABB, discuss
their changing attitudes and attempts to contribute to environmental solutions
- from developing new, cleaner technologies and recyclable cars, to producing
"green cotton" and investing in alternative energy.
World Bank economist Herman Daly, futurist Alvin Toffler and others suggest the emerging synergy between corporations and environmentalists comes from a growing realization of the earth's limits, tougher regulations, and incentives to create new business opportunities.