Are businesses waking up to the environmental crisis?

Greenbucks looks at the first positive steps major corporations on five continents are taking to change their ways. Chief executives from some of the world's largest companies, such as Volkswagen and ABB, discuss their changing attitudes and attempts to contribute to environmental solutions - from developing new, cleaner technologies and recyclable cars, to producing "green cotton" and investing in alternative energy.

World Bank economist Herman Daly, futurist Alvin Toffler and others suggest the emerging synergy between corporations and environmentalists comes from a growing realization of the earth's limits, tougher regulations, and incentives to create new business opportunities.