Pembe Ya Ndovu
Pembe Ya Ndovu
Pembe Ya Ndovu
Item#: PEM-1080
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Running Time: 30 minutes
A Film by Steve Oliver Taylor
Scene Selection • Closed Captioned
Grades High School – Adult



"Highly Recommended. Editor's Choice. An environmental warning that uses clear and compelling narration combined with beautiful imagery to make its case for immediate action to stop the trade in ivory and animals. The movie will surely spur interesting discussions on the value of conservation, the rights of animals, and complex issue of balancing economic growth and the environment."
Science Books and Films (AAAS)

"Devastating exploration of the ivory trade in Africa and its consequences. Wildlife experts and defenders, including Jane Goodall, offer information and possible solutions. Valuable and informative for students studying the environment and wildlife. Its length makes it appropriate for classroom viewing and follow-up discussion."
School Library Journal

"Highly recommended. An introduction into the criminality of poaching and the ivory trade, as well as a means to think globally. The footage cogently relays the degree to which Africa’s natural resources are disrespected and exploited."
Educational Media Reviews Online

"Well-made...takes us through many African countries on a journey to uncover serious threats to the biodiversity and African wildlife there. It also points out the impacts on a species, ecosystem, and local human population which can easily be transferred to many other endangered species. As the standards place a large emphasis on human impacts, this video would be a great launching point for a research project on human impacts on ecosystems and possible solutions to the problems."
–NSTA Recommends
(National Science Teachers Association)

“Shows graphically the cruelty and the suffering that’s involved in getting ivory from elephants in Africa. People in China - people everywhere - once they understand what is involved, will no longer want to trade in this cruel, despicable, blood-stained product.”
Dr. Jane Goodall, DBE

“This beautifully filmed, powerful documentary is a wake-up call to the world - we are in danger of losing some of Africa’s most iconic species - elephants, rhinos, gorillas and okapis - if we cannot curb the demand for wildlife products such as ivory, rhino- horn and bushmeat.”
Ian Redmond, OBE, Field Biologist





Official Selection,

NY Wildlife Conservation Film Festival

Hong Kong Royal Geographic Society

Official Selection,
All prices include DVD and PPR

• K-12 Schools, Public Libraries & Community Groups: $69
• Colleges, Government, Businesses: $159
• Colleges, Government, Businesses (with DSL): $459

Pembe ya Ndovu (Tusk of the Elephant) travels through the heart of Africa -- from Gabon’s Atlantic coast, through the Congo Basin, to the savannahs of East Africa -- in a journey to uncover the serious threats to African wildlife and biodiversity.

Filmed in full HD, spectacular sequences of elephants, rhinos, gorillas and okapis in their natural habitats contrast with disturbing footage of markets selling illegal wildlife products, such as ivory, rhino-horn and bushmeat.

More than 100,000 elephants were slaughtered across the continent of Africa in the last few years for their ivory, with over 70% of this illegal ivory destined for China. The U.S. is the second biggest importer of ivory. The film travels to Asia to document the illegal ivory trade in Bangkok and high-end markets in Hong Kong. As China’s economy grows, it is becoming more reliant upon a variety of African resources.

Pembe dramatically shows the high cost of the ivory trade: the slaughter of whole elephant families, the endangerment of an entire species, and the murder of rangers and officers who try to protect them. Elephant slaughter has reached new heights, with criminal syndicates now moving in to poach Africa’s last great herds of elephants.

The film features some of the courageous rangers and others who are seeking to protect African wildlife, including Chinese conservationist Laurel Chor, who goes undercover to expose an illegal wildlife market, and world famous scientist Dr. Jane Goodall, DBE, who campaigns against the ivory trade.


Biologist Holly Carroll hosts a comprehensive, engaging 6 part series that explores the current status of the world’s largest remaining primates in the wild and the threats they confront.

Four films that look at how scientists and conservationists are working to protect several endangered species and habitat: tigers in Asia, pandas in China’s Sichuan Province, wild horses in Western China, and a tropical coral reef in Bali.